What we do
Media Pulse Services
Local and global Media Pulse Services
Programmatic Media Buying
Programmatic media buying refers to the automated process of purchasing and optimizing digital ad inventory through a software platform. It involves the use of algorithms and data to target specific audiences and deliver personalized ads to them in real-time.
The process of programmatic media buying involves several key steps. First, advertisers set up their campaign objectives and target audience using a demand-side platform (DSP). The DSP then uses data such as browsing history, search terms, and demographic information to identify potential consumers who are likely to be interested in the ad.
Search Engine Marketing
Search Engine Marketing (SEM) is a form of online advertising that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). SEM includes both paid search advertising, also known as Pay-Per-Click (PPC), and organic search engine optimization (SEO).
Paid search advertising involves creating ads that are displayed in search engine results pages based on specific keywords or phrases that users are searching for. Advertisers bid on these keywords, and the highest bidder is typically displayed at the top of the page. Advertisers only pay when someone clicks on their ad, hence the name Pay-Per-Click.
Social Network Advertising
One of the benefits of social network advertising is the ability to target specific audiences based on their demographics, interests, behaviors, and location. This allows businesses to reach the right people with their ads, which can lead to higher engagement and conversions.
Overall, social network advertising can be a highly effective way for businesses to reach their target audience and increase their online visibility. By creating engaging and targeted ads on social media platforms, businesses can increase brand awareness, drive traffic to their websites, and ultimately, boost their revenue.
Mobile advertising refers to the promotion of products or services through mobile devices such as smartphones and tablets. It includes a variety of advertising formats, including in-app ads, mobile web ads, SMS and MMS messaging, and mobile video ads.
In-app ads are ads that are displayed within mobile apps, while mobile web ads are ads that are displayed on mobile websites. SMS and MMS messaging involves sending text messages or multimedia messages to mobile users, while mobile video ads are short video clips that are displayed within mobile apps or websites.
Online Video Advertising
Online video advertising refers to the promotion of products or services through online video content. It includes a variety of ad formats, including pre-roll ads, mid-roll ads, post-roll ads, and native video ads.
One of the key benefits of online video advertising is its ability to engage audiences through visual and audio content. Video content is highly engaging and can be used to tell a story, showcase a product, or explain a concept in a way that text or images alone cannot.
Marketing and promotion of mobile applications to increase their visibility, downloads, and user engagement. It involves various strategies and techniques to reach a wider audience and encourage them to install and use the application.
One of the most effective ways to promote an application is through the app store optimization (ASO) process. ASO involves optimizing the application’s metadata, such as the title, description, and keywords, to improve its visibility and ranking on the app store search results. This can increase the chances of potential users discovering and downloading the application.
Content promotion and Influencer marketing
One effective way to combine these strategies is through guest blogging and press release. publishing posts on other websites, businesses can increase their visibility and reach a wider audience.
Partnering with influencers to promote content, businesses can reach a wider audience and increase the credibility and trustworthiness of their content. This can lead to increased engagement, shares, and ultimately, revenue.
ecommerce web site promotion
Ecommerce website promotion involves various strategies and techniques to increase the visibility and traffic of an online store, and ultimately drive sales and revenue.
Overall, ecommerce website promotion requires a comprehensive and integrated approach that combines various strategies and techniques. By using these strategies effectively, businesses can increase their visibility and attract more customers, which can ultimately lead to increased sales and revenue.