Channel 12

Description

One of the main TV channels in Israel holds a prime-time share of 23% of total viewing, based on family viewing.

Content includes news, family entertainment, drama, and comedy.

• Main content:                     News and entertainment
• Language:                            Hebrew
• Buying target audience:    Jews H/H
• Average C/GRP 30”:          $405
• Buying method:                  100% non-floating
• Ad formats:                         Spots, TV billboards, content

Average H/H GRP by day part

Channel 13

Description

One of the main TV channels in Israel holds a prime-time share of 21% of total viewing, based on family viewing.

Content includes news, family entertainment, drama, and comedy.

• Main content:                     News and entertainment
• Language:                            Hebrew
• Buying target audience:    Jews H/H
• Average C/GRP 30”:          $405
• Buying method:                  100% non-floating
• Ad formats:                         Spots, TV billboards, content

Average H/H GRP by day part

Channel 14

Description

A broadcast channel specializing in news and current affairs.

The majority of the programming is fixed.

Holds a commercial share of 11%.

• Main content:                     News and entertainment
• Language:                            Hebrew
• Buying target audience:    Jews H/H
• Average C/GRP 30”:          $365
• Buying method:                  100% non-floating
• Ad formats:                         Spots, TV billboards, content

Average H/H GRP by day part

Channel 24 

Description

A niche channel that is based on Israeli music .

Has a relatively high affinity for a young and female audience

• Main content:                     Music and comedy
• Language:                            Hebrew
• Buying target audience:   Jews H/H
• Average C/GRP 30”:         $165
• Buying method:                  100% floating
• Ad formats:                          Spots, TV billboards, content

Average H/H GRP by day part

Channel 9

Description

An Israeli channel in the Russian language.

Main target audience are the 1 million Russian immigrants that moved to Israel during the 90s .

Content includes news, family entertainment, drama, and comedy.

• Main content:                     News and entertainment
• Language:                            Russian
• Buying target audience:    Russian immigrants age 18+
• Average C/GRP 30”:          $90
• Buying method:                  100% floating
• Ad format:                            Spots, TV billboards, content

Average H/H GRP by day part

Channel 20

Description

Channel 20, formerly called the “legacy channel,” is an Israeli commercial TV channel which was launched on June 30, 2014. It transmits cultural and entertainment programs for the whole family with a focus on Zionist messages.

• Main content:                     News and entertainment
• Language:                           Hebrew
• Buying target audience:   Jews H/H
• Average C/GRP 30”:        $200
• Buying method:                 100% floating
• Ad format:                          Spots, TV billboards, content

Average H/H GRP by day part